Saturday, January 19, 2019

Is Your Company Dressed For Success?

Stationery and business cards are to a company what clothes are to an executive.

Fact is, people establish their first impression of your company from your logo and the materials it is printed on. That's why it's so important to have a coordinated corporate identity program - a unique, consistent, unified look that will help your business communications work harder and project a high degree of professionalism.

Establishing an identity usually starts with the design of a logo. The logo can be a symbol without words that represents an image or idea. This type of logo is called a mark. The logo can also be the company name set in a distinctive typeface or manner. Or, it might be a combination of type and mark.

Color is important, too. Red can communicate power or technology. Blue denotes stability and sophistication. And finally, there's the selection of the right paper to complement the logo and the colors.

At Harvest Press, our talented graphic designers can help you develop your corporate image. So, make your company look like a million! Call one of our graphic designers. Or send us an e-mail.